Social networking giant, Facebook Inc. (NASDAQ: FB), which boasts to have 1 billion subscribers, said through an email statement that number of people playing games on its services have jumped 24% in last twelve months, adding that desktop game users are now more than 250 million, up from 235 million in October. Facebook said it shelled out $2 billion to developers in 2012.
Facebook’s founder and Chief Executive Officer, Mark Zuckerberg is trying to enhance the gaming experience on its site by persuading more and more developers to make available their games on Facebook’s platform. The Company previously used to depend upon social game maker Zynga Inc. (NASDAQ: ZNGA) to bring large number of gamers to its site. However, the exclusivity agreement between Facebook and Zynga ended last year. Just last week, Zynga also announced that that it has re-launched its own website Zynga.com.- a move seen by industry experts as further distancing from Facebook.
“This is an important category for Facebook, It’s good for Facebook. It’s good for users,” said Sean Ryan, Facebook’s director of game partnerships, at the Game Developers Conference in San Francisco on Tuesday, according to The Washington Post.
Besides, the social networking giant also revealed some important stats on its email statement, which include;
• As of February, 55 percent of leading 400 iOS apps are integrated with Facebook.
• In February, Facebook generated 263 million clicks to the Apple App Store and Google Play from its mobile News Feed.
• 20 % of daily Facebook Web users play games on its Site.
• Game installs have jumped 75 percent since March 2012.
• There are approximately 200 games on Facebook and above 1 million monthly active users each.
• More than 100 developers raised more than $1 million on Facebook in 2012.