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Blackberry’s Z10 Model Soon to Hit U.S. Market (BBRY)

Blackberry’s (NASDAQ: BBRY) generation next smartphone the Z10 will probably hit the U.S. market by the end of next week, according to Bloomberg news.

Deutsche Telekom AG’s U.S. unit T- Mobile, nation’s fourth biggest wireless service provider has said that it will start accepting orders for the touchscreen model Z10 on Monday and the device in all probability will be delivered by the end of the week.

Meanwhile, according to the Wall Street Journal, sources familiar with the matter said that U.S.’s largest wireless mobile operator, AT&T is also likely to start selling the new model (Z10) from the week ending March 22.

U.S.’s third largest carrier Sprint Nextel Corp. (NYSE: S) has said that it will not sell the Z10 model but will opt for another Blackberry’s generation next model, the Q10, once it becomes available in the market. T Mobile said that it was planning to focus on Z10.

T-Mobile’s Chief Marketing Officer, Mike Sievert said that the Z10 model will be widely available across all its stores and other outlets by the end of March.

Although the price for the Z10 model was not confirmed by T-Mobile and AT&T Inc. (NYSE: T), Verizon Wireless- U.S’ second largest wireless carrier, said that it will price Z10 at $199 for subscribers signing a two year service-contract.

The Z10 has already hit in some of the international market last month, including company’s home country of Canada; however, it is yet to test the U.S. market, which is by far the biggest and lucrative market in the world for smartphones.

Research in Motion hasn’t disclosed when it intends to launch Z10 in the U.S. According to the Wall Street Journal, Research in Motion’s spokesman could not confirm launch dates at respective wireless companies.

According to industry experts, the launch of both Z10 and Keyboard equipped Q10 is a make or break move for the embattled smartphone maker.  The Blackberry maker launched its much awaited gen-next models in January but not before more than year of delays. However, in some quarters, analysts believe that the move comes too late in highly competitive smartphone landscape.

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