For eight years social networking giant Facebook Inc. (NASDAQ: FB) enabled its users to share information, photos, status updates with their friends. As the number of users grew during the course of time, so did the data. Now, having vast pool of data, Facebook has come up with new tool, the Graph Search, which will help its 1 billion plus user base spread across the world to find and filter all those information which the user and his/her friends have shared on the Facebook.
The Company launched this new tool at its Head quarters on Tuesday.
By launching Graph Search tool, the Company is aiming to rewrite the Web search business, which at present is dominated by its rival Google Inc. (NASDAQ: GOOG). Besides, this new tool has potential to elbow aside other Web searches that are more specific. For Instance, a LinkedIn Search engine would only allow a hiring manager to find right candidates for a particular vacancy by sifting through the profiles or enable jobseeker to search for openings or find out contacts or Yelp which would only provide information/reviews on restaurants, hotels, and clubs and so on.
However, Facebook’s new tool is very comprehensive. With this, a user can find- friend or a friend of friend who knows about a job, someone to date, Chinese restaurants in New York which was “liked” by friends, dentist or friends living in same neighborhood, city and fans of any movie. “Graph Search is a completely new way for people to get information on Facebook,” said founder Mark Zuckerberg while unveiling this new product .
Commenting over this innovation, Danny Sullivan, founding editor of SearchEngineLand.com, said, “It’s going to cause people to do all kinds of searches they have never done before because you couldn’t do these searches before,” according to Los Angeles Times.
Facebook intends to roll out its new tool gradually, adding that it could take over a year to reach every user, spread across the world.
For Facebook, the launch of new search tool has come at a right time since many active Facebook users stopped using the social networking platform during the holiday season.
According to SocialBakers, a social media monitoring company, the number of Facebook users in America shrunk by 1.4 million in December.
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