California-based technology, Apple Inc. (NASDAQ: AAPL), today, began selling its new iPhone 5 at its stores in the U.S., Canada, Australia, Japan, Hong Kong, Singapore, Britain, France and Germany today.
As always â€śicrazeâ€ť prevailed among the phone shoppers. It is reported that many had been waiting outside Apple retail stores overnight to purchase their first iPhone 5 today.
Appleâ€™s new iPhone 5 is the thinnest smartphone in the world, much lighter in weight compared to the previous version of the iPhone. It has a taller 4 inch retina display screen with A6 chip for faster performance and better battery life. It comes with iOS 6, the worldâ€™s most advanced mobile operating system including 200 plus additional features. Its updated software has power to work faster on “fourth generation” mobile networks.
AAPL had started taking pre-orders for the new phone on Sep 14th. It received over 2 million orders from customers all around the world in just first 24 hours, which is almost double the previous record of one million held by iPhone 4S.
The new phone is available in either white & silver or black & slate color. It is sold for $249 at Apple retail stores in the US. The suggested MRP for this phone is $199 for the 16GB model, $299 for the 32 GB model and $399 for the 64 GB model.
Every customer who buys an iPhone 5 at an Apple retail store is offered free Personal Setup service, helping them customize their iPhone 5 by setting up email, showing them new apps from the App Store and more.
AAPL announced that the iPhone 5 will be available in 22 more countries from September 28, including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.
As per its latest quarterly results for the period ending 30th June 2012, the company reported net revenues of $35,023 million with $11,573 as operating income and $8,824 as net profit. Its total assets were $162,896 million including $7,945 million as cash and its equivalents. Total liabilities were $51,150 million, among which 65% were current.
Appleâ€™s stock today hit yet another all-time high of $705.07. At the last check, the stock was trading 0.87% higher at $704.78 with volume down from daily average of 14.53 million to 10.14 million.