Shares of Augme Technologies Inc. (OTC: AUGT), a provider of strategic services and mobile marketing technology to consumer and healthcare brands, are climbing in trading today.
At last check, AUGT shares were trading 4.66% higher at $2.02 on above average volume of 376,964. The stock gained 18.82% in the last three trading sessions.
Augme Technologies earlier this week announced that according to a new survey conducted by its wholly-owned subsidiary, Hipcricket®, consumers show significant interest and participation in mobile advertising.
The survey showed that 46% of smartphone users have viewed a mobile ad and 64% have completed at least one purchase as a result of mobile advertising.
Doug Stovall, Executive Vice President of Sales and Services at Hipcricket, said that for years the company has known that smartphone users are very active on the mobile Web, presenting a powerful opportunity for brands to engage with them through relevant and highly targeted advertisements. Stovall said that the survey illustrates the compelling nature of mobile advertising, not only from a brand awareness standpoint, but as a powerful driver of sales transactions.
Recent Comments