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UBS Upgrades Amazon.com, Raise Price Target to $385

UBS on Friday upgraded the online marketplace and Kindle maker, Amazon.com Inc. (NASDAQ: AMZN) to a “buy” from a “neutral” and increased the price target to $385 from $305. UBS’s analyst, Eric Sheridan said that Amazon’s decision to hire 70,000 seasonal employees for the crucial holiday season quarter, reflects its bullish view for the fiscal fourth quarter. Besides, Sheridan also said that the Company’s advertising business is also “unappreciated” even as Amazon’s Kindle ecosystem is showing expansion. Sheridan expects the Company to post fiscal third quarter results in-line with Wall Street’s estimates. Amazon is scheduled to reports fiscal third quarter results on Thursday after the closing bell.


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