Shares of Bazaarvoice Inc. (NASDAQ: BV), a social software and data analytics company bringing the voice of customers to the center of business strategy, surged in trading on Friday.
BV shares ended the day 9.53% higher at $18.85 on above average volume of 253,185. The stock touched an intra-day high of $19 on Friday. BV shares are more than 14% since its IPO in February.
Earlier in the week, Bazaarvoice announced completion of its acquisition of PowerReviews Inc. BV acquired PowerReviews for approximately $31 million in cash and 6.4 million shares of BV common stock.
The acquisition of PowerReviews expands Bazaarvoice network to over 1,800 clients globally, including almost half of the Internet Retailer 500 ranking of top U.S. online retailers. The addition of PowerReviews creates new opportunities for retailers and brands to syndicate authentic online word-of-mouth content a greater number of consumers around the world.
The acquisition allows Bazaarvoice to more effectively and efficiently serve all segments of the market irrespective of size and geography.
Earlier this week, Bazaarvoice selected Data Foundry’s Texas 1 data center to house its core infrastructure. Rich Robinson, Vice President of Business Technology at Bazaarvoice, said that BV is very pleased with its choice in Data Foundry and their new facility. Robinson said that the Data Foundry team has been highly responsive and has exceeded BV’s expectations.
The Texas 1 data center is feed by two independent feeds from separate 400 Megawatt-capable substations.
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