Technology giant Microsoft Corporation (NASDAQ: MSFT), this week, announced that its Board of Directors approved a quarterly dividend of $0.20 per share. The dividend will be payable on September 13, 2012 to shareholders of record on August 16, 2012.
MSFT also announced this week the official rollout of NUads on Xbox Live. The interactive TV ad format is now available for sale to advertisers broadly.
Microsoft said that Toyota, Unilever and Samsung Mobile USA will be the first brands to develop NUads campaigns to appear on Xbox Live this fall.
Ross Honey, General Manager of Xbox Live, said that NUads marks the beginning of a new era for TV advertising. Honey said NUads delivers the one thing traditional TV advertising is missing, which is engagement. Honey said that MSFT developed NUads to breathe new life into the standard 30-second spot and with NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time.
Earlier this week, Microsoft detailed the value its Windows 8 would bring to businesses through improved fundamentals, new enterprise features and strong application compatibility. Antoine Leblond, Corporate Vice President for Windows Web Services at Microsoft, said Windows 8 is enterprise ready by design. Leblond said that adding features that bring new possibilities in mobility, productivity and security, Windows 8 will delight developers, IT professionals, and the employees they support.
Microsoft shares ended 2.32% higher at $30.02 in Friday’s trading session. MSFT shares rose 1.25% for the week.
Year-to-date, Microsoft has gained 15.64%, outperforming the broad market.
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