Solar Energy Initiatives Inc. (OTC: SNRY), today, announced that it initiated plans for the integration of its recent acquisition.
SNRY, which is in the process of changing its business model from the solar industry to the Internet market industry, said that its new division will offer businesses everything they need to promote their products and services on the Internet.
The new division will provide a range of digital products and services, including mobile and web-to-mobile content solutions, permission-based e-mail solutions, data enhancement and online lead generation.
With spending on digital advertising expected to see strong growth, SNRY is entering the industry at the perfect time. According to eMarketer, online ad spending will reach $52.8 billion by 2014.
David Fann, CEO of Solar Energy Initiatives, said that SNRY is excited to be moving forward on the acquisition target and moving into the growing industry.
SNRY shares are up sharply in trading today. At last check, the stock was trading 9.27% higher at $0.0165 on volume of 233,400.
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