Jefferies downgraded General Mills (NYSE: GIS) to “underperform” from “hold” and cut its price target to $44 from $45 0n Friday. Jefferies cited weak outlook and higher valuation. The firm also slashed its outlook on first quarter EPS , FY 2014 EPS and FY2015 EPS. For the fiscal first quarter, Jefferies cut EPS outlook to 69 cents from 70 cents. For FY 2014 EPS outlook was cut to $2.85 from $2.87 while for FY 2015 it was slashed to $2.96 from $3.03. Jefferies is concerned about GIS’s volume outlook due to sharp drop in advertising and media spending in last two years.
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