Facebook’s Mobile User Engagement is Increasing Says comScore (FB)

Last month, Pew Research Center’s study showed that the teenagers’ interest on Facebook Inc. (NASDAQ: FB) was fading. The research report said that teen Facebook users were sick of Friends posting “insane” details on their Walls, all the “drama” and unease over maintaining their image on the social networking platform. The study was released at time when technology experts are worried over the falling user engagement on Facebook. However, if numbers are anything to go by then such apprehensions are wrong. According to ValueWalk, a data released this week from comScore , an internet research firm, showed that Facebook’s mobile traffic increased at a steady pace in April. ValueWalk said that analysts at Bank of America Merrill Lynch scanned comScore’s data for more details and found that the social networking giant’s mobile time share was strong and rising. According to the data, number of mobile minutes on Facebook alone leaped staggering 129% in April YOY. On the other hand, number PC usage minutes on Facebook fell 17%. The report also showed that among all platforms, Facebook’s total U.S. minutes jumped 37% in April YOY after climbing 34% in March YOY. comScore said that the total internet time share increased 14.5% in April YOY against 14% jump in March while active mobile users in Instagram rose 19% in April to 34 million YOY, according to ValueWalk. comScore’s data showed that on the whole people using mobile in the U.S. rose 18% in April YOY while time spent on mobile phones increased 26%, according to ValueWalk. Meanwhile, analysts at BAML pointed out that fears over falling engagement on Facebook was unfounded since the data from comScore proved that users’ engagement was rising. On May 1, Facebook reported better-than-expected revenue for the fiscal first quarter, driven by rising revenue from mobile advertising.